Michal specializes in Digital Marketing, Content Production and Social Media. He collaborates with individuals, startups and corporations to help realize a wide range of ideas. As a published writer, photographer and filmmaker his work is featured in various magazines, guidebooks and websites focused on travel, wellness and entertainment.
As a passionate traveler, he draws inspiration from what he encounters along the way. The Inukshuk, a manmade stone landmark featured on this site is one such inspiration. Historically used as a navigation marker, the tall stone structure could be seen from far away to provide direction to people traveling long distances. Through his work, Michal offers guidance to those left behind by the maddening pace of technological advancement to see worthwhile ideas successfully complete the journey from concept to reality.
Recently, he collaborated on projects with Airbnb, Caterpillar & Evaneos. His input was crucial to the roll out of Airbnb Experiences, the digitalization of Caterpillar equipment rental via FastRent app and the opening of the North American travel market for a high-end European travel brand, Evaneos.
Channel specific strategy planning
Facebook, Instagram & Youtube